Goran Babarogic Product UX Designer

Product Designer who fixes the tools that fix everything else | Turning internal platform nightmares into workflows that actually flow.

I believe broken internal tools are a social justice issue. If healthcare workers can’t access patient data, social service systems are too complex to navigate, or government software creates barriers instead of solutions—real people suffer. I specialize in redesigning fragmented, compliance-heavy platforms so teams can focus on mission-critical work instead of fighting their tools.

Featured Work

Modernizing SaaS Systems: Creating Personalized Homepages for Enhanced Workflow Efficiency

Government tools don’t have to be “clunky.”
Dated interfaces and convoluted workflows are the norm in most federal systems — but I had the chance to change that. I redesigned a nationwide, cloud-based documentation and workflow platform used by government employees, streamlining task management and improving document retrieval to create clarity, not noise.

High user satisfaction:

4.5/5

Search time:

50% faster

Modernizing SaaS Systems: Creating Personalized Homepages for Enhanced Workflow Efficiency

Government tools don’t have to be “clunky.”
Dated interfaces and convoluted workflows are the norm in most federal systems — but I had the chance to change that. I redesigned a nationwide, cloud-based documentation and workflow platform used by government employees, streamlining task management and improving document retrieval to create clarity, not noise.

High user satisfaction:

4.5/5

Search time:

50% faster

Modernizing SaaS Systems: Creating Personalized Homepages for Enhanced Workflow Efficiency

Government tools don’t have to be “clunky.”
Dated interfaces and convoluted workflows are the norm in most federal systems — but I had the chance to change that. I redesigned a nationwide, cloud-based documentation and workflow platform used by government employees, streamlining task management and improving document retrieval to create clarity, not noise.

High user satisfaction:

4.5/5

Search time:

50% faster

Redesigning the Help Desk Experience for a Government Funding Tracking System

Sometimes, a help desk can be pretty unhelpful.
Questions disappear into ticket black holes, and users are left drifting through a digital sea of uncertainty. I redesigned the help desk for a government funding tracking system—improving navigation, reorganizing content, and streamlining search so users can actually find the answers they need, when they need them.

Rapid Data Retrival

1.5 hours saved

Increased efficiency:

94%


Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

High user satisfaction:

4.5/5

Search time:

50% faster

Redesigning the Help Desk Experience for a Government Funding Tracking System

Sometimes, a help desk can be pretty unhelpful.
Questions disappear into ticket black holes, and users are left drifting through a digital sea of uncertainty. I redesigned the help desk for a government funding tracking system—improving navigation, reorganizing content, and streamlining search so users can actually find the answers they need, when they need them.

Rapid Data Retrival

1.5 hours saved

Increased efficiency:

94%


Enhancing the Enrollment Experience for XReality Academy

When course details, pricing, and value aren’t clearly communicated, even the most promising platform can lose potential learners. I led a team of designers to restructure XReality Academy’s landing page using a modular content system—clarifying the information hierarchy, aligning cross-functional input, and streamlining the path to enrollment.

Decrease bounce rate:

34%

Enrollment increase:

22%

Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

High user satisfaction:

150%

Search time:

50% faster

Enhancing the Enrollment Experience for XReality Academy

When course details, pricing, and value aren’t clearly communicated, even the most promising platform can lose potential learners. I led a team of designers to restructure XReality Academy’s landing page using a modular content system—clarifying the information hierarchy, aligning cross-functional input, and streamlining the path to enrollment.

Decrease bounce rate:

34%

Enrollment increase:

22%

Designing a Mental Health Test Anxiety Study App

Test-taking is nerve-wracking enough—but did you know that by combining tangible wellness techniques with test-taking strategies, students can significantly reduce their anxiety levels? Find out more in the app I designed, now used internationally.

Increased engagement:

2X

Student users:

5,000+

Optimizing a Corporate Intranet

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

High user satisfaction:

4.5/5

Search time:

50% faster

Designing a Mental Health Test Anxiety Study App

Test-taking is nerve-wracking enough—but did you know that by combining tangible wellness techniques with test-taking strategies, students can significantly reduce their anxiety levels? Find out more in the app I designed, now used internationally.

Increased engagement:

2X

Student users:

5,000+

Product Designer with a deep love for

innovation

innovation

innovation

innovation

innovation

focusing on

simplicity

simplicity

simplicity

simplicity

simplicity

and building up existing B2B products and SaaS softwares.

Expertise extends to

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

and applying that knowledge to create easy to use products.

I make the hard stuff,

easy

easy

easy

easy

easy

Product Designer with a deep love for

innovation

innovation

innovation

innovation

innovation

focusing on

simplicity

simplicity

simplicity

simplicity

simplicity

and building up existing B2B products and SaaS softwares.

Expertise extends to

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

and applying that knowledge to create easy to use products.

I make the hard stuff,

easy

easy

easy

easy

easy

Product Designer with a deep love for

innovation

innovation

innovation

innovation

innovation

focusing on

simplicity

simplicity

simplicity

simplicity

simplicity

and building up existing B2B products and SaaS softwares.

Expertise extends to

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

analyzing behavioral patterns

and applying that knowledge to create easy to use products.

I make the hard stuff,

easy

easy

easy

easy

easy

Skills

Skills

UX Design

UI Design

Product Design

UX Research

Design Systems

Product led growth

A/B Testing

Design Sprint

Interaction Design

User Testing

Usability Testing

Cross Collaboration

Figma

Agile

Complext design projects

+ More

+ More

+ More

Frequently asked questions

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

Contact Me